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Arts and Entertainment Magazine for CSU, Fresno
October 23,1992
Vol. VI, Issue 4
Want to control MTV? A
new interactive video
channel lands in Fresno
and puts you in the
driver's seat.
By Jason Terada „
Artspeak Writer
The sight is oddly familiar Madonna,
Sir Mix- A-Lotand Metal lica videos, among
others, interspersed with fast food and
clothing commercials, as well as public
service announcements about teen
pregnancy and just saying "No."
But it's not MTV. And it's not on cable.
KSDI TV 43, The 60X, which began
broadcasting in Fsesno in early September,
is the nation's first full-power interactive
television station, offering user-selectable
music videos for die price of $2.50 for one
•and $6 for three.
The viewer selects the desired videos
using a touch-tone telephone via a 1-900
number and an on-screen menu which
appears between songs.
The videos selected are shown on The
BOX within an hour and appear as a line
item on the caller's local phone bill.
"You can just watch it and see what
everyone else is watching, but if you want
to see something specific, you dialing,"
said Naomi Purcel, KSDI's promotions
director.
0 the BOX appears on 162 stations in 33
> states, as well as six markets in England
and three in Puerto Rico.
With theexceptionof Fresno.The BOX
is transmitted via cable or low power
television. __ '
The BOX originated on cable as The
Video Jukebox Network and is the
brainchild of Andrew Orgel and Les
Garland, who were also responsible for the
advent of the MTV and VH-1 cable music
networks.
Orgel is The BOX'S CEO and Garland,
formerly of Fresno's KYNOwAM radio
station, is the network's vice president for
programming.
KSDI is another phase of what may
promise to be a revolution in television
programming-TV which interacts with the
viewer and is instantly tailorable to the
tastes of the public-at-large.
"Interactive television is the thing of the
future because people in this day and age
want instant gratification," Purcel said.
"What it allows the viewer to do is
watch whatever they want to watch,
regardless of whatever else is on."
According to a memo from .Garland
from the Video Jukebox Network
headquarters in Miami, die Fresno BOX
has been^the highest performing BOX
affiliate in the country since its inception.
Much like its Wurlitzer and Seeburg
predecessors found in pizza parlors and
diners around the country, The BOX is
completely automated and thus has very
low operating costs.
KSDI's signal is relayed from a central
control station located in the Morris Coco la
Broadcasting Centef off of Herndon
Avenue to a transmitter on Bear Mountain,
where it is broadcast to Fresno and
surrounding areas.
Among the advantages of The BOX's
interactive format are its flexibility and the
availability of an immediate tally of popular
artists and songs, making it invaluable to
recording companies and demographic
•
.
j
Please See Box, Page 2
C r
■
Object Description
| Title | 1992_10 The Daily Collegian October 1992 |
| Alternative Title | Daily Collegian (California State University, Fresno) |
| Publisher | Associated Students of Fresno State, Fresno, Calif. |
| Publication Date | 1992 |
| Description | Daily (except weedends) during the school year. Microfilm. Palo Alto, Calif.: BMI Library Microfilms, 1986- microfilm reels; 35 mm. Vol.1, no.1 (Feb 8, 1922)- |
| Subject | California State University, Fresno -- Periodicals. |
| Contributors | Associated Students of Fresno State. |
| Coverage | Vol.1 no.1 (Feb 8, 1922)- to present |
| Format | Microfilm reels, 35 mm. |
| Technical Information | Scanned at 600 dpi; TIFF; Microfilm ScanPro 2000 "E-image data" |
| Language | eng |
Description
| Title | October 23, 1992, Artspeak Page 1 |
| Alternative Title | Daily Collegian (California State University, Fresno) |
| Publisher | Associated Students of Fresno State, Fresno, Calif. |
| Publication Date | 1992 |
| Description | Daily (except weedends) during the school year. Microfilm. Palo Alto, Calif.: BMI Library Microfilms, 1986- microfilm reels; 35 mm. Vol.1, no.1 (Feb 8, 1922)- |
| Subject | California State University, Fresno -- Periodicals. |
| Contributors | Associated Students of Fresno State. |
| Coverage | Vol.1 no.1 (Feb 8, 1922)- to present |
| Format | Microfilm reels, 35 mm. |
| Technical Information | Scanned at 600 dpi; TIFF; Microfilm ScanPro 2000 "E-image data" |
| Language | eng |
| Full-Text-Search | Arts and Entertainment Magazine for CSU, Fresno October 23,1992 Vol. VI, Issue 4 Want to control MTV? A new interactive video channel lands in Fresno and puts you in the driver's seat. By Jason Terada „ Artspeak Writer The sight is oddly familiar Madonna, Sir Mix- A-Lotand Metal lica videos, among others, interspersed with fast food and clothing commercials, as well as public service announcements about teen pregnancy and just saying "No." But it's not MTV. And it's not on cable. KSDI TV 43, The 60X, which began broadcasting in Fsesno in early September, is the nation's first full-power interactive television station, offering user-selectable music videos for die price of $2.50 for one •and $6 for three. The viewer selects the desired videos using a touch-tone telephone via a 1-900 number and an on-screen menu which appears between songs. The videos selected are shown on The BOX within an hour and appear as a line item on the caller's local phone bill. "You can just watch it and see what everyone else is watching, but if you want to see something specific, you dialing," said Naomi Purcel, KSDI's promotions director. 0 the BOX appears on 162 stations in 33 > states, as well as six markets in England and three in Puerto Rico. With theexceptionof Fresno.The BOX is transmitted via cable or low power television. __ ' The BOX originated on cable as The Video Jukebox Network and is the brainchild of Andrew Orgel and Les Garland, who were also responsible for the advent of the MTV and VH-1 cable music networks. Orgel is The BOX'S CEO and Garland, formerly of Fresno's KYNOwAM radio station, is the network's vice president for programming. KSDI is another phase of what may promise to be a revolution in television programming-TV which interacts with the viewer and is instantly tailorable to the tastes of the public-at-large. "Interactive television is the thing of the future because people in this day and age want instant gratification," Purcel said. "What it allows the viewer to do is watch whatever they want to watch, regardless of whatever else is on." According to a memo from .Garland from the Video Jukebox Network headquarters in Miami, die Fresno BOX has been^the highest performing BOX affiliate in the country since its inception. Much like its Wurlitzer and Seeburg predecessors found in pizza parlors and diners around the country, The BOX is completely automated and thus has very low operating costs. KSDI's signal is relayed from a central control station located in the Morris Coco la Broadcasting Centef off of Herndon Avenue to a transmitter on Bear Mountain, where it is broadcast to Fresno and surrounding areas. Among the advantages of The BOX's interactive format are its flexibility and the availability of an immediate tally of popular artists and songs, making it invaluable to recording companies and demographic • . j Please See Box, Page 2 C r ■ |
