1987_03 The Daily Collegian March 1987

              Page 4
! Friday, March 13.1987-
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Kennel dogs textbook price war
By Brian Btanchlnl
Staff Writer
Kennel Bookstore has one of the smal¬
lest retail margins on textbooks through¬
out die CSU system, according to a poll
conducted by CSU Hayward.
According    to    the    telephone    survey,
CSU, Fresno and CSU, Sacramento share a
, textbook retail margin of 20 percent, with
-the retail  margin  at other CSU  schools
isnging from 23 percent to 27 percent.
Retail margin is die percentage between ■ s
the bookstore list price and its wholesale
coat
All texts sold at CSUF are sold at a 20
percent retail margin, said Kennel Book¬
store General Manager Larry Taylor. The
CSUF bookstore has no control over the
wholesale price a publisher charges for a
given book, he said.
All funds in excess of operational cost
go to a reserve fund allocated solely for im¬
provement of the CSUF campus, said
Taylor. He described the bookstore's opera¬
tion as "very efficient."
Taylor speculated as to why the text¬
book prices charged to college bookstores
by publishers tend to be high.
The printing volume of a book which
will be distributed to the general public
tends to be greater than that'of a school
textbook. tends to be more specialized
and have a smaller market, he said. A lar¬���ger printing volume allows for a smaller
price for each 'book, he explained, and a
smaller printing volume necessitates a
higher cost for each book. This is a factor
in  'the   relatively    high   cost   of   school
abooks, Taylor said.
If there is little competition — only
one or two publishers printing a certain
type of book — die publisher can charge
the higher price if he/she wants, Taylor
said.
Class texts also tend to be printed on
better quality paper, he said. "You get a
better overall product, which adds' Bribe
cost" >J
Taylor said that, besides these factors,
he does not know how publishers would
set textbook prices.
He    speculated    that    college    textbook
prices have still increased even after com¬
pensating for inflation, but said he did not
have    a    study    showing    any    specific
Earle Bassett, general manager of the
CSUF College Union, said publishers
would rather print new editions of texts
rather than re-print old editions. They
know there would be hole business in re¬
printing them, Bassett said, because
bookstores would rather buy used past
editions than more costly new printings.
This accounts in part for the the printing
of new editions of textbooks, he said.
Most publishers no longer sell texts to
bookstores at a fixed discount below
suggested retail price, said Taylor.
In the last five years, he said, most
have begun selling by "net pricing". The
bookstore is charged a wholesale price
unrelated to the suggested retail price and
then can set its own retail sales margin,
he said.
Textbooks are one of the less costly
expenses of an education. Taylor and Bas¬
sett emphasized, compared to such expen¬
ses as tuition.
Food drive shifts to higher gear
By Hanlf Moorad
Staff Writer
The CSUF Student Dietetic Association
food drive was off to a slow start in its
first week, but student donations are in¬
creasing in its second week, according to
Maureen Krauthammer, association presi¬
dent.
No food was received within the first
seven days of the drive, but more than 50
items have been donated in its second
week, she said.
The SDA, in conjunction with the
California Dietary Association, has entered
its -second year of the drive to collect non-
perishable and canned goods and money
for the Fresno Food Bank to feed- the
hungry. Krauthammer said.
The association is also collecting
money for the needy. Krauthammer said
"we have one check of $5 and 50 items of
food."
Food is being collected in the College
Union and the Art/Home Economics
Building. "We did get some food items on
the first day (of the drive, Marcfi 2) in the
Art/Home Economics Building, but in the
CU box we didn't find anything," Kraut¬
hammer said.
"We are checking the boxes every day."
sheadded.
Referring to the small amount of food
collected in the drive, she said, "We know
the students care about the needy, they
want to help the needy, maybe they are
too busy with their classes.
"We are anticipating that they (the
students) will contribute. I think they are
not fully aware of it, maybe they saw the
food drive box in the CU, but didn't notice
what it was all about." Krauthammer said.
To enable .the student to be aware of the
drive,   Krauthammer   said   that   advertise¬
ments have been placed in the daily
campus * newspaper and flyers have been
sent to different departments to announce
the drive in classes.
"Last year we had a pretty good
response. I don't know the exact amount
of food that was donated, what I heard was
that it was a pretty good response.
"We would like to have everyone, the
faculty, staff, students, to have one can of
food donated, in order to participate in the
food drive."
According to literature concerning the
drive, "All contributions will be made to
the Fresno Food Bank, a local non-profit
corporation serving Fresno, Kings, and
Tulare counties.
The Food Bank distributes surplus
food to qualified organizations feeding the
low income children, senior, the ill, and
handicapped." _^
The drive will end March 20.
PERSONALS
Diana—
So you want to go fishing? I'm confused.
I heard you already caught your limit. I was
impressed. Sharks, mermaids and even a
sub — that's awesome! Imagine what you
could have done on a real lake!!
How are you at Snipe Hunting?
Have a nice day I
Derek
You and Annie H. will have to come over
and watch Blue Hawaii. We could order a
pineapple pizza from La Rocca's and have
it delivered. I wonder what your dance
instructor would say about learning to hula?
\^. LouCanova
2X507—
Tonight is going to be great We're
looking forward to it! Keep up the good
work! See you tonight!
2K464.ZK515
Mlchello, Usa, Debbie, Doe & Cindy-
Well, here we go again! You guys are the
best and I love you all. To Pizza: thanks for
joining us. I'm glad you're home. To my
crybabies: Better than ever!
Knock em dead and remember: Be
Sharp!
Love,
Candle
Tlmmy, Tommy & Lancelot—
Hey Sigma Nu Brothers. We're gonna
tear it up at San Jose. Rare form dudes.
Lukers
Congrats!! Good luck with M. You
deserve the best 'cause you're wily wierd.
M.L
PhiMu—
Looking forward to tonights exchange. I
hope you're as pumped about it as we are!
The carnival will be our best exchange of
the year thanks to you lades!
The Brothers of Sigma Nu
Sigma Nu - Phi Mu Exchange Com¬
mittee-
Thanks for all the help. It couldn't be
done without you! It's going to ba great
ZK507
Sigma   Nu Brothers, Alumni, It Utile
Slaters-
Do you want some excitement?
How about an affair?
For   more   details   see   next   week's
personals.
THEATRE
Continued from page 1
by the state. This' is an area where the
campus and the community come together,
it    deserves   the   kind   of   attention    the
athletic programs get
"We have one of the older theaters in
the CSU system. If you've seen a show in
the Arena theater, then you've seen the
abrupt tight changes; that's not because of
the light-board operator. Our facilities are
poor, disintegrating. If we don't get the
money, well have to move our shows to
other facilities.
"We're doing stop-gap measures."
The light controlling board for the
John Wright Theatre, looks like a refugee
from a 1930s Flash Gordon film — a
grey slab-tike machine with dozens of
cheap-looking  levers  and  knobs.   "It was
built in somebody's garage," Carrion said
A six inch strip of masking tape holds
up a lever that Carrion said is shot and if
it was not for the "low-tech solution" of
the tape,' all the lights slaved to that
switch would stay out
The board in the Arena Theatre is worse,
he said. "Everytime we do a show wc lose
a part of the board. You say your prayers
every time. To be honest I don't know
how we made it through the last three
years.
"It's exciting...you never know what's
going to happen."
The equipment put in here was
substandard lo begin with," said Theater
Professor Howard Brewer. The sound
equipment was made for 1950s radio. We
can't teach a sound course. Students do not
even get to work with equipment as good
as the local high schools have.
0PE1T FOBlim
ssQCialed Students presiden
idates in the Free Speech Area
ondag, Ularch 16 at noon
There is now a good job market in the
entertainment industry for light and sound
technicians, Brewer said. But students
leaving CSUF are not trained to work with
modern equipment he said. "It's like
running a computer course and all you
have are pictures in a book. As far as
crying to do something -in a professional
manner and teaching people to enter a
professional field...it's been very frustrat¬
ing." ^
Fresno City College has a more
advanced computerized light board system,
as does Roosevelt High and Bullard, said
Carrion. "Everybody has a memory sys¬
tem, or something more advanced than
us."
Carrion received his BA and MA in
Theatre Arts at CSUF. It was at the Pacific
conservatory for Theatre Arts where his
"eyes were opened" to what could be done
with state-of-the-art equipment     s.
Tt does hurt recruitment, definitely,"
said Johnson. The stature of the program
draws students, but when they get here and
see the equipment, it's discouraging.
"They'll get the grounding in design and
production, but they won't have the
equipment knowledge to work in the
industry. "        \
Carrion said that until a renovation is
scheduled, $15,000 would "get us by" with
a mobile light system that could be used
in both theatres.
Until then he will be working with two
boards that function at almost 50 percent,
and half of the 80 dimmers that are
supposed to be working.
Tt limits you — it limits the heck out
of you," Carrion said. "You can't do what
you'd like to do artistically, what you
know you can and should do. You can't
even start to be artistic"
The school cannot host the American
College Theatre Festival, as most CSUs
take turns at doing, because "if the other
people came in here they would laugh us
off the map," Carrion said.
dilates Mark Astone, Randall F.
;and Lawrence Tovar will discuss
platforms and be available f<
uestions from students
by The Daily Collegian and Insl
a
Friday, March 13 at 7pm & 9:15pm
Satellite College Union
$1.50 w/student LD. & $2^0 general
sponsored by: CSUF College Union Program Committee
"f
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