1985_11 The Daily Collegian November 1985

              California State
University,
Fresno
The Daily
Collegian
Thursday
Nov. 21, 1985
Electron
revision
planned
Violations
cause codes
to be changed
were disqualified forcampaign violations.���Sieve Bruhn, Hansen's primary oppo¬
sition, would have been President-elect,
but William H. Corcoran, Dean of
Student Affairs, reversed the decision of
the Election Committee and reinstated
Hansen and the others as viable can-
So* SENATE, pag* 7
LEAVE ME ALONE
Qary Ktwaan/Th DaOy Cotartkm
dean op leaves by the CSUF
Belief is crucial in quest for riches
Most people dont believe that they ca:
De rich and don't want to believe it, sai<
David W. Moore of Griffin Securitic
Corp. Wednesday afternoon.
participate," he said.
IVe met Ph.D.'s fresh out of school,
with the sheepskin in one hand and filled
with excitement about their new careers,
and they start out by saying, "It's going to
be wonderful, it's going to be exciting and
rle said visualizing what a
s looks like   '
it lhat risk level.
"The prudent investor cast
rxpect to double the value ol
capital on an average every k
mple, Moc
said tl
it belief .s
titled, "The Itch To Be Ri
"If yo don't beli
thing, you're not going
Land of opportunity all over the world at
is so much a part of our being that \
ic concept of a
ve the affluence they fantasize about,
id, is because they are always living
other peoples' expectations,
think an awful lot of people dedicate
lives to identifying and fulfilling the
nations  of other people,"  Moore    much risk
liars is. Pulling
holding it up, he said, "If you could dou¬
ble one dollar 20 times you will have over
a million dollars."
Moving on to the subject of investment
return, Moore said two basic questions
must be considered before investing: how
son willing to lake and
can a person anticipate
Persuasive techniques explained
person in 1928 invested S10.000 in a mut¬
ual fund, which is an investment corpora¬
tion, and reinvested the dividends and
capital gains, at thc end of 1981 it would
have grown lo about six million dollars.
He picked the wont time in the history
ofthe stock market to illustrate how much
money can be made, even under the worst
possible conditions.
"You could have S100 a month for 1928
through 19*1, same investment, reinvest¬
ing the dividends and capital fains, you
wouldn't have accumulated a million or
six million." he said, "you would have
Staff Writer
A talk titled, "Weapons and Hobgob¬
lins of Persuasion," was held by Dr.
Robert Cialdini. a University of Arizona
Suite professor and author of the book
"Influence, the New Psychology of Mod¬
em Persuasion," yesterday in the Phoebe
Conley Art Building.
Cialdini said new strategies are being
adopted to cope with the information
over-load   that   is   prevalent  in  today's
"We are no longer able to analyze
information in a considered manner with
all the options facing its," Cialdini taid.
"We must go back to more primitive.
Cialdini said that with so much s
lus constantly being directed at p<
there is a need to limit or focus \
certain things. "We must pick c
taphor
ingle
1 tell us
when to say yes," he said.
"The stimulus of authority... will sug¬
gest that we move in a certain direction,"
Cialdini said. "We dont have to think, we
merely follow. And that is usually right,
we don't have the time to analyze all the
pros and cons."
It is impossible for humans to process
everything, so it it necessary for people to
find ways to handle information and
Mo.
Cialdini came up
describe this process.
He said that people often act Ii
"automatic sprinklers going lo in t
rain—nothing could be tuber.
"But this is exactly tbe kind of thing
need to do because it save* us time a
effort."Cialdinisaid." A great majority of
tbe time wc will be right in letting it (the
automatic process) take over. ~
ally we will be wrong, though.
He said  this automatic  te
humans is effective in persuasion because
it is linked to the desire to be coatshtatm
"One thing that it very adaptive for
He said that only $10 a month for the
same length of time would have accumu¬
lated over one million dollars.
"Perhaps there s more to investing
money than meets the eye," Moore taid.
But Moore said the reason m
dont invest in this way it because we can't
o have that a