1978_05 The Daily Collegian May 1978

              "LITE TASTES GREAT AND
IT'S LKS FILLING! ALSO UKE
THE EASY^OPENING CAN"
Bubba Smith
Former All-Pro Lineman
The Daily Collegian
Voluntary simplicity found reassuring in Stanford report
(Conf d. from pg. 1)
questionnaire to "CoEvotatloo Quar-
terlyr" a magazine successor to the
'Catalog" that people In government, »
science and business use as a sort of
party Uoe on which to eavesdrop oil the
bright young technidani of the couriter-
calhire.
SRTs assessment of vohintary simplicity  for  Its blue chip cUents was
reassuring and shrewd.   VS, they concluded, ls not'so much a challenge to
tie prevailing system as a n-od-flcation
4 it, a valuable safety valve through
which to let off the accumulated steam
d dlscont-B-.
When  VS adherents say they don't
ant to buy much, the report conc-uded,
tat they really mean Ls that they don't
int to buy often: Ifprodnct- are durable,
ithetic and practical, VS people win
u tbem, and pay lop dollar.
SRTs i»t-tc~woiTy signals to big bus 1-
kss are part of a familiar pattern.
Innovation to America nearly always
roes through a three-step process that
■   ins when creative people spark new
s of being and doing, passes tostnaU
■epreneurs who develop goods and
rices to accomodate them, and final-
-tf a groundswell develops—Is taken
by large corporations.that introduce
much diluted, to a mass market.
oluntary simpilclty has taken Its first
two halting steps In the dance of com-
mercej and is on tbe verge of taking
tbe third. This became clear to yours
' truly on a recent visit to the New Earth
Exposition, a combination trade fair and
tribal gathering held this spring In San
Francisco, Los Angeles and Boston.
It was a mind-boggling event, spread
over four days and as many acres,
that fcaturedstate-of-the-artso-irtechnology, "ice cream" made whoUy from
soybeans (deUclous, I might add), lectures on herbal and chiropractic medicine and a scale-model of an existing
boose that runs on wind and solar energy.
Most Expo exhibits were from small
businesses and commerce, bat Time-
I.lfo Books and Pacific Gas & Electric,
northern California's monopoly utiUty,
were at the San Frandsco stow too,
seeing what the traffic would bear.
Traffic was heavy, and lfs bound to get
According to SRTs    rea-arch,   the
"simple" market win reacbweU Into the
billions by the year 2000.
Clearly, there's much about voluntary
simplicity that ls admirable. lfs less
wasteful than conventional lifestyles,
often lmagtoative and,In the Job-sharing
and employee ownership of many businesses that claim VS principles, It brings
democracy to the workplace.
The goods-and-servlces Quality of VS
outlets ls also unusually high.
Stm, there are disturbing notes.
Voluntary slmpUcity ls largely restricted to the weU-educated, white
middle and upper class people who can
afford to make major life changes,
(Continued on back cover)
Editorial notes	
The story promised earUer concerning a detailed
summation of the Associated Students 1978-79
budget has been postponed, pending action by Dean
of Students David Ben.
The CSUF Media Council win
meet Thursday, May 4, to select
tbe Fall 1978 editors of The
DaUy CoUeglan, La Vol de Aztlan and Uhuru.
The meeting win be held in
CU 308 at 4 p.m.	
IM     late scores
_sh Hogs 6 - Leather Balls 5
Peon U 10 - Juicers 0
U - 10 Bosh Hogs 3
) Gang 10 - GMB I 7
Gravestone I 7 - BBF 6
BBF 18 - GMB I 7
'stone I 7 - Wasco Gang 1
n Heroes 22 - Horn. Cm. 11
GMB D 13 - TDT S
Masterbatters 6 - BLC 1
GMB n 13 - BLC 2
Masterbatters 6 - TDT 3
Bad Aspen 3 - Pent. Pack. 1
WDG 6 - STH 5
ttl Rascals 15 - Hdman 14
n Runners-7- STH 4
WDG 6 - Bad Aspen 2
Pent Pack. 6 - LI'l Rascals
TNUC V 12 - Village Idiots f
ROTC 4 - Conebeads 3
TWAT 5 - Coneheads 2-
TNUC 2 - ROTC 0
When do you say Budweiser?
Intramural Sports Flashes
From club sport to Intercollegiate ranks
Women's Softball Progresses
Oh year and a new title
has made a big difference In
the women's softball program
at CSUF.,
1377's team had an abundance
of natural talent, finished with
la Impressive 9-3 mark, posses sd an excellent coaching
staff and played a schedule -
to: required sojotrros to Cal
Poly, Merced and Stanislaus.
What they didn't have was In-
tercoUegiate status. Tbe 1977
vomen's softball team was feudally a club sport and didn't
make the Jump Into lntercol-
legiate competition., until this
year. But according to women's softball coach Jan Rln-
-_■ and hex. assistant, Pat Ga-
rello, the Jump was simply the
logical, next step,-In the na-
faral progression of women's
sports. "Tills Is the accept-
-ble way In the women's athletic -apartment," aflirms Ga-
tcUo. Also expected lo make
the transition from club sport
to ir.tercoUegiate within the next
nro years are Santa Clara and
Sin Jose.
Rlntala and Gaveno both emphasize, though, that softball
interest was making noise long
before talk of scholarships and
NCAA championships was even
heard. 50 women tried out
for last year's team and nine
of that group remain to form
the nucleus of 1978's 18-mem-
ber squad. Coach Rlntala warns
that the talent and this year's
20-3 record (at press time)
could aU disappear If the CSUF
women j athletic dept falls to
keep pace with the growing
budgets of other California
campuses. "Right now the
kids Just happen to be here, in
the future they*U happen to be
wherever they give scholarships," says Rlntala. Currently
women's softbaU operates on
funds of $2,300, a fraction of
what is available to their high-
priced competition in places
Uke U.C. Berkeley and U-3.F.
As GaveUo sees it, the problem won't be .solved "until
CSUF    compUes   with   Title
Women's softball In Fresno,
however, was on the "sports
pages long before Title DC.
The ajesno Rockets were once
a showcase for top coUege talent bat their 1973 demise left
women's softball largely In Umbo. Softball had its rebirth
. at CSUF In the person of Donna
Plckel (currently on sab_ati-
cal). Picket was able to organize a team and bdUd a schedule around the club sport format. Players were required
to sacrifice two hours of daily
practice plus expenses. At
season's end the AS voted to
reimburse the team.
Although women's softball
was successful In using the dob
sport design as a stepping stone
to bigger things, women's track
has not met with the same
results. Their efforts to go
intercollegiate last year failed
and now an attempt ls being i
made to regroup for 1979. As
of now the only sport remaining In the club sport category
on campus Is men's voUeybalk
IM Softball
Playoffs
The end of the drought may
be a welcome reUef to many
a rancher, but lfs not going
over too weU with tbe teams,
and participants of Intramural
softball. v
TUs spring's rains have
wreakud havoc on scheduled
games, and last week was no
exception. All of the Mens'
Monday and Tuesday league
contests were washed out If
the weather Is permitting, these
games will be made up In future doubleheaders.
Fortunately, toe weather was
not a factor In all of last
week's action. In the Dorm
Wednesday league, Low Life
swept a doubleheader to move
Into a first place tie Witt Brickhouse II, who only managed a
■ spUt of their twin-Ill,
In Coed Wednesday play, Baker II continues to stay a step
ahead ot the rest with a spotless 4-0 mark. Staving on
their heels Is GFI (3-1).
Tbe Masterbatters and
Homan Heroes (both 2-0)square
off today for first place In the
3 P.M. league, while Hosebags
Revisited (2-0) clings to the top
notch  In  tbe 4 P.M. league.
Hit and Run Drivers (3-0)
holds a sUm lead in the Coed
5 P.M. league over Peon U
(2-0). The April 13 Peon U-
ROTC'contest win be made up
(as would two 4 P.M. games)
If it has a bearing on the playoff picture. As of this writing, It looks as If there wffl
be a bearing.
Women's
Softball
Cnltko people, schedules are
obUvlous to bad weather, and
dssplte a season stiU reeling
from rainouts, the women's
softball playoffs promise to
proceed "on schedule.'' AU
this ensures a hectic final week
of competition.
Last week, rains washed out
Monday and Tuesday games.
A single run proved to be the
difference between 1st and 2nd
In the Ind, Wed. league. Fortunately for the Top Bonnanos
(4-0), the tally feU on their half
of the scoreboard as they edged the Homan HeU Cats (2-1),
7-6. At 1-2 are the GDI Angels along with the Ball Busters foUowed by EOP 0 (0-3).
KKG (2-0) unleashed a potent offensive attack to outslug
Phi Mu (1-1), 21-12, and remain atop the Sorority Thurs
league. Delta Gamma (1-1)
climbed to within striking dls.
tance with a 14-7 triumph over
KAT (0-2).
Ind. Thurs, league teams used
their sunshine to play catch-up
with a snarled schedule. MFL
'& Co. employed both ends of
their double-header to full advantage, damping OFI (1 -2), 6
and nipping Kid Stuff (1-1), 4-3.
Kid Staff stayed off the bottom,
however, with a 7-5 wi
Play n* Lousy (0-4) The Jockettes guaranteed a showdown
for the league UUe, as they
improved tbelr season mark
to 3-0 with a 2-1 win over.'
P. n* L..