1995_12 Insight December 1995

              DECEMBER 13,1995
News
Licensing the
Bulldog logo
by Troy Wagner
Staff Writer
Tw elv e shopping days are left before Christmas, and w ith
finals week jusl around Ihe corner, buying gills for your
loved ones is probably at the bottom ol your priority list
No need lo worry though.
The Kennel Bookstore carries many items for you lasi-
minuie shoppers looking for lh( right gill before heading
home for lhe holidays. T-shirts, sweatshirts, caps and col-
lee mugs in a variety of colors and designs can be purchased in the bookstore.
Of course, most of the items purchased in the Kennel
Bookstore arc licensed California State University, Fresno,
products, and because of a licensing agreement with Collegiate Licensing Company based in Atlanla. Ga., the
Iresno Stale athletic department receives approximately
7 percent of the sales for all Bulldog merchandise thai is
sold.
"Everything with Iresno Stale on it is licensed." said
Jeff Cova. Fresno Slate athletic marketing assistant. "If a
product has a Fresno Stale logo, or the words Iresno
Stale' on il. it is licensed through us."
The hiring of Jerry Tarkanian as the Bulldogs' head
men's basketball coach in April has increased lhe demand
lor Iresno Stale products.
"We are anticipating a huge increase in sales of Fresno
Stale merchandise in the next couple of years." Cov a said.
"Especially if the basketball learn goes to ihe | NCAA tournament |." Cov a said.
Not only does the licensing agreement bring in money
to the university, it also protects Fresno Slate from retailers and manufacturers thai would lake advantage of the
university's name.
A retailer, for example, cannot sell a T-shirt with the
Fresno Stale logo w ithout first going through the Bulldog
athletic marketing department and Collegiate Licensing.
Bolh have lo approve the proposal before the retailer
can sell lhe merchandise. Once approved to sell Fresno
Stale items, the retailer musi pay a yearly fee and a percentage of sales to Collegiate Licensing, who. in turn,
pays the Fresno Stale athletic department
An apparel store at Ihe comer of Cedar and Barstow
sold Fresno Stale merchandise w ithoul going through the
proper channels and are no longer in business.
Building a better blimp
^f><: Class project takes flight
Insight photo by Paul Martinez
Browsing through T-shirts, Bonnie O'Clair and
Mike Howe shop for Bulldog merchandise at the
Kennel Bookstore.
"| Assistant A.D. in charge ol the marketing department |
Deena (Diboll] and Andy Cockel |a representative of
Collegiate Licensing! went over there and found that ihey
were selling all kinds of unlicensed Fresno Slate merchandise." Cova said.
One of the main local retailers that has played bv the
rules is Valley Sports.
Jerry Luna, sales manager at Valley Sports for Fresno,
has had a licensing agreement with lhe universitv since
1981.
Luna said lhat Valley Sports gives Fresno Slate 10 percent of what it makes from selling Bulldog merchandise.
"Obviously, lhe exact amount we pay Fresno State-
changes each year." Luna said. "Overall, we sell the most
Fresno Slate merchandise when lhe Bulldog football team
oplav
n a bow
"With Tark at Fresno Stale, our basketball merchandise-
is selling belter ihan it has lor the past six or seven years."
Luna said he also helps lhe Fresno Stale athletic department in quality control.
"I always have people coming up to me saying 'I saw
ihis on a shirt' or I have an idea thai would be greal for
this shin' and il is usually something thai is in poor taste."
The theory is to give
as little instruction
as possible.
Therefore, there is
nothing for the
beginner to forget in
the excitement of the
dive.
-■^^V^Bf-ft         *^^-^^«f^l
Insight photo by Apolinar Fonseca
Jump, from page 1
mile over the landing /one. No cars
screeching, bells ringing, or even
people talking — only the sound
ol silence. Ii is complete peaceful-
Tandem skydives. jumps wiih an
experienced sky diver strapped iii the
back of the nov ice. take to the air after less than one hour of preparation.
A solo skydive. for a first-timer, involves a six to seven hour class.
Tandem sky div ing includes all lhe
thrill of skydiving without any of
the apprehension of something going wrong. The jump master pulls
the handle of the parachute and
gauges lhe altitude.
More people are taking the dive
now ihan ever before. In Madera,
up to 40 people jump on a weekend day. Despite gains in popularity, however, most people are not
willing lo trusi iheir life to a few      kayaking, and rock climbin
cords of nylon.                                       class organizes a trip to Sk
In 199.*. the United States Para-      Hollister each semester,
chute Associatipri reported 41 deaths        Skydiv ing isn't cheap. A t;
from skydiving. For inexperienced      jump from K).(KX) leet costs
skydivers. the probability ol dying in      at   Madera.   The   A>-celc
a jump is aboul 1 in 50.000. With ex-      Freefall. a solo jump from
perienccd skydivers. the ratio drops      feel, includes six hours of in
0 12 deaths per KX).(KK) jumps.           ijon and costs $250. A stai
At thc Madera Parachute Center     jump from 4.1XX1 feel is SI
here has never been a fatality since     does not have a freefall peril
is founding in 1987. "We've had our     the parachute is pulled ft
fair share of broken bones, jusl     jumper from the airplane,
ankles and legs, bul nothing too se-        Skydiving is something ih
rious." Sharon Parnell. the motherly      eryone ihinks about, but few
"igure behind the desk at the Madera      ally venture out and do. Al a
center, said.                                      mum cost of $2.33 per secoi
At Fresno Stale, daredevil siu-      expensive, bul the cheapes
dents of Recreation 80. Outdoor      good drug-available on lhe n
Recreation, can enjoy the thrill of     both legal and illegal,
skydiv ing. Along with expeditions        Besides, il tastes better tha
of   white   water   rafting,   sea     can of spinach.
g. the
ydive
ndem
SI 30
rated
0.1XX)
struc-
c line
Obut
kland
r lhe
at ev.
mini-
d.it's
feci-
arkel.
n any
by Hadrian Shaw
StaffWriler
As kids. Greg McCafestcr and
Kevin Lcmastcrexperimented throwing paper airplanes and watching
them fly. They noticed how a kite
could hover in thc wind.
Now. the two engineering, students
have taken flying and hovering lo a
new level. They have designed and
developed lhe undercarriage and propeller for a 16-foot blimp in their EI-
ements of System Design class, instructed by John Secvcrs.
In all. there were eight three-person
groups that attempted to get the blimp
off the ground. Thc siudeni-designed
electric motors were battery -powered
and were operated by a remote control provided by the engineering department. The balloon portion of the
blimp was also provided by the department. And on Dec. 7. nearly two
months of design and construction
culminated in thc final lest: would
their blimp fly?
"You're competing against ihe other
groups mostly in the sense thai you
wanl to see how they went aboul solv -
ing ihe problem." McCalester said.
Each group was given $50 for materials, but McCalester and Lemaster
say ihey have spent an additional S50
each, along with the third member of
their group, to complete the project.
Groups work together
The criteria for the project was to
make thc blimp fly a pre-delermined
distance and then drop weight onto
two concentric rings. The inner ring
measured two feel in diameier. the
outer five feel. The amount of weight
dropped and thc speed of lhe transaction were part of a formula developed
by Scevers to determine lhe grade for
the group. McCalcster's group made
the trip in 75 seconds and dropped
7.75 pounds.Thc 75-sccond time was
one of the fastest of the day. according to McCalester. Most groups took
about a minuic-and-a-half. hc said.
Lemaster said that thc instructor
gives the criteria of what the blimp is
supposed to do. but not how it's going to do it. The groups have to make-
it work together. He also said the key
is picking group members who
complement one another.
"We've been designing and testing
and redesigning and testing. It's interesting putting it together, but it's
going to be nice to finally sec it all
come together, fly across, drop the
weight and be done. -
"It's hard to know what to design
for because you design for something
Insight photo by Paul Martinez
Mechanical engineering students attach the blimp's carriage and
propeller assembly, which is driven by an electric motor and
operated by remote control.
and then | See vers 1 comes m the n
week and stales a changi
McCalester said
One of the changes the studi
to adjust to was the distance the bli
would fly. Originally.!
thai it4x- 40 feet then 15 feel  He 11
The blimp-
ll.nl
ked
a-hall
- ;-'"'
eight
Smooth sailing
"Originally we were going lo have
a barrier two feel high, five feet from
the starting point. After he.'s seen
people lest, he realizes we're having
trouble turning, sii he's going to add
obstacles." McCalester said just days
before the due dale.
Bul come lest day. Secvcrs decided
not lo include obstacles, bul lo keep
the two-loot barrier, which drew no
complaint from McCalester
"|The bhmpl ran sixthly We were
pretty much the only gn.upth.it didn't
have problems dropping the weight."
McCalester said. "1 d..n:t think we got
the highest grade in the class.
though."
For Lemaster and McCalester. the
experience of designing and living a
bhmp was invaluable
"I ihink ev ery engineer has to know
|the design process] because no mat-
neer has lo do." Lemaster Caid.
Even when it comes to paper air-
Parking, from page 1
In addition, an estimated $50,000
to $100,000 will be spent to redo all
of thc signs on campus.
Finden said he wanted to get rid of
"those signs that say 'welcome to
California State University. Fresno;
don't park here or we'll kill you."
Thc university is hiring a consultant for the project, which will include
replacing the current signs and adding directional signs to help guests
locate buildings such as Ji^al Administration, the University Studenl
Union and the library.
A large portion of money will be
spent on parking lot renovations.
The price of ihe renovations averages out to $ 1.100 to $ 1.700 per parking stall.
The price varies depending on the
landscaping of the lot. If there arc-
trees to preserve. Ihc cost is higher.
One of thc lots under consideration
for renovation is Lot D, located west
of the amphitheater. The estimated
cost is $400,000.
In comparison. Lot E. located between the library and the University
fewer trees and would COSl only
S20.(XM).
Another lol that causes concern is
Lol P. which Finden calls a "real
ankle-breaker."The lot. located north
of the Satellite Student Union, would
cost $150,000 to renovate.
Besides fixing the parking lots
that need repair, plans are in the
works to add more parking on campus.
"I'd love to get more parking on lhc
north side [of campus},*' Finden said,
"and for the library."
He pointed out thai the new Education Building on the southeast side
of campus has taken the pressure off
the other parking lots. More students
now park across from there in Lot C.
The most ambitious option lor expanding parking is to tear down the
Lab School building across irom the
Health Center and erect a three-story
parking structure in its place.
"It costs millions to put up a parking structure." Finden said. He estimates that it would be five lo II) years
before the parking structure could financed.
Though most of these programs are
still in the planning stages. Finden is
enthusiastic about ihem Many of the
plans hav e been on the hoard for a
long time, but there were no funds
available to implement them
With the decentralization of the
parking fees sy stem. Resno Siaie and
its students will be gelling more for
their money.
INSIGHT
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Andrew Clark f   _   -   -, JefTHowery
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Marc Bradford Todd Paramore
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Lawrence Clark      _   ,   .,        _ „ --fc__
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