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Marketing and Logistics
Craig School of Business
2008-2009 California State University, Fresno General Catalog 237
The Craig School of Business
Department of Marketing
and Logistics
Reza Motameni, Chair
Kathy Uchiyama, Department
Administrative Assistant
Peters Business Building, Room 388
559.278.7830
FAX: 559.278.8577
www.craig.csufresno.edu/Departments/MRKT
B.S. in Business Administration
Options:
• Marketing
• Logistics and Supply Chain Strategies
• Sports Marketing
Certificate in Mass Communication
and Journalism
Certificate in Marketing
Certificate in Logistics and Supply
Chain Strategies
Certificate in Sports Marketing
Marketing and Logistics
The Department of Marketing and Logistics
offers three options within the Bachelor
of Science in the Business Administration
degree program: (1) Marketing, (2) Logistics
and Supply Chain Strategies, and (3) Sports
Marketing. In addition, four certificates are
offered: the Certificate in Marketing, the
Certificate in Logistics and Supply Chain
Strategies, the Certificate in Sports Marketing,
and the Certificate in Mass Communications
and Journalism. The mission of the depart-ment
is: “While maintaining the AACSB
accreditation, become a preeminent depart-ment
of applied marketing. Create alliances
with the local business community to give
our students ‘real world’ experiential learn-ing
in order to successfully compete with all
major universities in California.” Emphasis
is on excellent teaching through practical ap-plication
and the integration of cutting-edge
technology. The department is dedicated to
providing students with opportunities for
personal growth and professional develop-ment
in a continually improving educational
environment.
The Marketing Option
Marketing is the process by which organiza-tions
define and select target markets, design
products and services, set prices, determine
distribution channels, develop promotions,
and design after-sale customer service. When
all of these elements are correctly mixed, the
firm is able to build long term relationships
with its customers. Building on marketing
theories and concepts, marketing students
study the basics of marketing information
systems. They also learn about exchanging
relationships, personal communication,
market segmentation, positioning strategies,
Internet marketing, and marketing strategic
planning. In addition, students can explore
special interest areas such as promotion,
retailing, international marketing, services
marketing, logistics and supply chain strate-gies,
sales management, distribution manage-ment,
buyer behavior, and sports marketing.
Particular emphasis is placed on marketing
applications through experiential learn-ing
projects, service-learning experiences,
hands-on projects with local companies,
and semester long internships. Marketing
is an exciting, fast-paced, dynamic field that
offers career opportunities in e-marketing,
marketing research, product design, retail and
wholesale management, distribution, sales,
sales management, purchasing, advertising
and public relations, and marketing man-agement.
These exciting careers stimulate
personal growth, challenge your creativity
and imagination, and appeal to a variety
of interests.
The Logistics and Supply Chain
Strategies Option
Logistics is associated with the movement,
storage, and handling of materials and fin-ished
products. The option will also take into
consideration the movement of agricultural
commodities, fresh and processed foods,
and managerial and safety issues pertinent
to transportation and storage of agricultural
commodities. Logistics includes all of the
activities focused on efficiently moving goods
to the right place at the right time. Logistics
has come to be regarded as a key determinant
of business competitiveness. Companies are
substantially improving their competitive-ness
and productivity by overhauling their
internal logistics and by more effectively
managing their external links with suppli-ers
and customers. The aim is to learn how
to optimize the distribution of freight and
freight-flow information from manufacturer
to consumer, using advanced information
systems and expertise to reduce inventories,
cut transportation costs, speed delivery, and
improve customer services. The current and
long-term projected demand for logistics
managers at all levels is very high. Currently
logistics is the second largest employment
Students from the MKTG 188 class demonstrate
their creativity by using PVC pipe to engineer a
bubble machine. This is just one of several senior
class projects at Fresno State.
Object Description
| Title | 2008-09 General Catalog |
| Creator | California State University, Fresno |
| Format | PDF Document |
| Date of publication | 2008-05 |
| Subjects | California State University, Fresno. Curricula. Catalogs |
| Object type | Document |
| Location | Fresno, California |
| Language | eng |
Description
| Title | Page 237 |
| Full Text Search | Marketing and Logistics Craig School of Business 2008-2009 California State University, Fresno General Catalog 237 The Craig School of Business Department of Marketing and Logistics Reza Motameni, Chair Kathy Uchiyama, Department Administrative Assistant Peters Business Building, Room 388 559.278.7830 FAX: 559.278.8577 www.craig.csufresno.edu/Departments/MRKT B.S. in Business Administration Options: • Marketing • Logistics and Supply Chain Strategies • Sports Marketing Certificate in Mass Communication and Journalism Certificate in Marketing Certificate in Logistics and Supply Chain Strategies Certificate in Sports Marketing Marketing and Logistics The Department of Marketing and Logistics offers three options within the Bachelor of Science in the Business Administration degree program: (1) Marketing, (2) Logistics and Supply Chain Strategies, and (3) Sports Marketing. In addition, four certificates are offered: the Certificate in Marketing, the Certificate in Logistics and Supply Chain Strategies, the Certificate in Sports Marketing, and the Certificate in Mass Communications and Journalism. The mission of the depart-ment is: “While maintaining the AACSB accreditation, become a preeminent depart-ment of applied marketing. Create alliances with the local business community to give our students ‘real world’ experiential learn-ing in order to successfully compete with all major universities in California.” Emphasis is on excellent teaching through practical ap-plication and the integration of cutting-edge technology. The department is dedicated to providing students with opportunities for personal growth and professional develop-ment in a continually improving educational environment. The Marketing Option Marketing is the process by which organiza-tions define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strate-gies, sales management, distribution manage-ment, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learn-ing projects, service-learning experiences, hands-on projects with local companies, and semester long internships. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing man-agement. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests. The Logistics and Supply Chain Strategies Option Logistics is associated with the movement, storage, and handling of materials and fin-ished products. The option will also take into consideration the movement of agricultural commodities, fresh and processed foods, and managerial and safety issues pertinent to transportation and storage of agricultural commodities. Logistics includes all of the activities focused on efficiently moving goods to the right place at the right time. Logistics has come to be regarded as a key determinant of business competitiveness. Companies are substantially improving their competitive-ness and productivity by overhauling their internal logistics and by more effectively managing their external links with suppli-ers and customers. The aim is to learn how to optimize the distribution of freight and freight-flow information from manufacturer to consumer, using advanced information systems and expertise to reduce inventories, cut transportation costs, speed delivery, and improve customer services. The current and long-term projected demand for logistics managers at all levels is very high. Currently logistics is the second largest employment Students from the MKTG 188 class demonstrate their creativity by using PVC pipe to engineer a bubble machine. This is just one of several senior class projects at Fresno State. |
