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Marketing and E-Business
232 2004-2005 California State University, Fresno General Catalog
COURSES
Marketing (MKTG)
90. Introduction to E-Business (3)
E-business foundations; information tech-nology
infrastructure; new marketing and
business models; financial, legal, and global
implications; supply chain and enterprise
resource planning. (Formerly MKTG 189T)
100 or 100S. Marketing Concepts (4)
Recommended for first semester juniors.
Prerequisite or corequisite: IS 105W or
ENGL 160W. Learn how marketing activi-ties
such as pricing, promotion, packaging,
and distributing goods and services in inter-national,
national, profit, not-for-profit, ser-vice,
consumer, and industrial markets are
used to facilitate satisfaction of consumer
needs. S sections include a service-learning
requirement (see page 49.)
101. Marketing Information Systems (4)
Recommended early in the Marketing Op-tion.
Prerequisite: MKTG 100 or 100S.
Examination of the role of marketing re-search
in management decision making,
using the Internet as a source of informa-tion
and as a marketing tool. Also covers
the marketing research process, including
questionnaire development, surveys, and
how to understand and use statistical data
analysis.
103. Personal Communication
Tools in Marketing (4)
Recommended early in the Marketing Op-tion.
Teaches communication and persua-sion
tools for presenting ideas, selling goods
and services, and negotiating. An experien-tial
framework prepares students for suc-cess
in entry level jobs. Students learn
presentation skills, how to create a rèsumè,
and how to use a follow-up system.
110. Buyer Behavior (4)
Prerequisite: MKTG 100 or 100S. Provides
an understanding of consumers’ (individual
and industrial) behavior in the marketplace.
Theory from sociology, anthropology, eco-nomics,
and psychology is applied to behav-ior
in the market place. This understanding
is then translated into more effective mar-keting
strategy and tactics. (3 lecture, 2 lab
hours)
114. Logistics
and Marketing Channels (4)
Prerequisite: MKTG 100 or 100S. Ana-lyzes
how firms utilize distribution inter-mediaries
to gain a competitive advantage.
Examines the management of the physical
flow of products and information through-out
the entire supply chain, including ware-housing,
transportation, inventory control,
and purchasing. Also considers how inter-mediaries
(e.g. wholesalers, agents, and re-tailers)
combine into alternative marketing
channels to permit the firm to reach a
variety of target markets.
126. Purchasing and
Materials Management (4)
Prerequisite: MGT 124. Purchasing and
supply chain management planning, poli-cies,
and procedures; purchasing organiza-tion;
sources of supply, pricing; contract
negotiation; value analysis; traffic manage-ment;
quality assurance; inventory man-agement;
public purchasing; and legal and
ethical aspects of purchasing.
130. Retail Managing
and Merchandising (4)
Location, price, and promotion topics are
enhanced with the buying and merchan-dising
process, including buying planned
stocks, style merchandising, and account-ing
and controlling systems.
132. Promotion
Practices and Principles (4)
Prerequisite: MKTG 100 or 100S. The
focus is on promotion as a communica-tions
process and the integration of pro-motional
elements into the total strategy of
the firm. Students examine what makes
promotions work, when and where to pro-mote,
and how promotions utilize data
from the Marketing Information System.
134. Entrepreneurial Marketing (4)
Prerequisite: MKTG 100 or 100S. A prac-tical
look at building a marketing plan for
the person or firm interested in the develop-ment
of a new product or service. A key
element of the course is a project; students
build a detailed plan to solve marketing-related
problems a business faces, whether
old or new.
136. Sales Force Management (4)
Prerequisite: MKTG 100 or 100S. Selec-tion,
retention, supervision, compensation,
and termination of sales personnel are ap-proached
from a perspective of a middle
manager who needs to employ modern
behavioral and supervision techniques to
build a motivated and productive sales force.
140. Export and Global Marketing (3)
Prerequisite: MKTG 100 or 100S; (B A
174 required for International Business
Option only.) Examination and evalua-tion
of business policies and practices of
firms engaged in world trade; the market-ing
area; organization, product, channels
of distribution, marketing research, de-mand
creation and other management
problems.
144. Services Marketing (4)
Prerequisite: MKTG 100 or 100S or per-mission
of instructor. Service strategies in
industries representing 75 percent of the
national job market, including telecom-munications,
healthcare, financial services,
fine arts, professional services, distribu-tion,
entertainment, and not-for-profit
organizations. Emphasis is on the distinc-tive
approach necessary for successful long-term
marketing of services. (Formerly
MKTG 189T)
153. E-Marketing (3)
Prerequisite: MKTG 100 or 100S or
MKTG 90. Use of the Internet as a source
of marketing information and as a market-ing
tool; Internet and database marketing;
issues related to designing and promoting
an e-business site and attracting customers.
188. Strategic Planning in Marketing (4)
Prerequisites: MKTG 101, 103. Last semes-ter
senior standing. Integration of market-ing
with other functional areas of business.
Focus is on strategic planning process and
procedures leading to development of mar-keting
plans, including financial analysis
and budgeting. (Formerly MKTG 188A-B)
189T. Topics in Marketing
(1-3; max total 6 if no topic repeated)
Prerequisite: senior standing or permission
of instructor. Topics in advertising, con-sumer
behavior, distribution, industrial
procurement, marketing research, retail-ing,
wholesaling.
190. Independent Study
(1-3; max total 6)
See Academic Placement — Independent
Study. Approved for RP grading.
195. Internship (3; max total 6)
Prerequisite: permission of the internship
coordinator. Requires 150 hours of work at
a pre-qualified, academically-related work
station (business, government or nonprofit
agency). Reflective journal, final report, and
work station evaluation. As a course substi-tution,
prior departmental approval required.
Only one internship may count toward op-tion
requirements. CR/NC grading only.
200 Series Courses
Graduate courses are listed under
Business — Graduate Program.
Object Description
| Title | 2004-05 General Catalog |
| Creator | California State University, Fresno |
| Format | PDF Document |
| Date of publication | 2004-05 |
| Subjects | California State University, Fresno. Curricula. Catalogs |
| Object type | Document |
| Location | Fresno, California |
| Language | eng |
Description
| Title | Page 232 |
| Full Text Search | Marketing and E-Business 232 2004-2005 California State University, Fresno General Catalog COURSES Marketing (MKTG) 90. Introduction to E-Business (3) E-business foundations; information tech-nology infrastructure; new marketing and business models; financial, legal, and global implications; supply chain and enterprise resource planning. (Formerly MKTG 189T) 100 or 100S. Marketing Concepts (4) Recommended for first semester juniors. Prerequisite or corequisite: IS 105W or ENGL 160W. Learn how marketing activi-ties such as pricing, promotion, packaging, and distributing goods and services in inter-national, national, profit, not-for-profit, ser-vice, consumer, and industrial markets are used to facilitate satisfaction of consumer needs. S sections include a service-learning requirement (see page 49.) 101. Marketing Information Systems (4) Recommended early in the Marketing Op-tion. Prerequisite: MKTG 100 or 100S. Examination of the role of marketing re-search in management decision making, using the Internet as a source of informa-tion and as a marketing tool. Also covers the marketing research process, including questionnaire development, surveys, and how to understand and use statistical data analysis. 103. Personal Communication Tools in Marketing (4) Recommended early in the Marketing Op-tion. Teaches communication and persua-sion tools for presenting ideas, selling goods and services, and negotiating. An experien-tial framework prepares students for suc-cess in entry level jobs. Students learn presentation skills, how to create a rèsumè, and how to use a follow-up system. 110. Buyer Behavior (4) Prerequisite: MKTG 100 or 100S. Provides an understanding of consumers’ (individual and industrial) behavior in the marketplace. Theory from sociology, anthropology, eco-nomics, and psychology is applied to behav-ior in the market place. This understanding is then translated into more effective mar-keting strategy and tactics. (3 lecture, 2 lab hours) 114. Logistics and Marketing Channels (4) Prerequisite: MKTG 100 or 100S. Ana-lyzes how firms utilize distribution inter-mediaries to gain a competitive advantage. Examines the management of the physical flow of products and information through-out the entire supply chain, including ware-housing, transportation, inventory control, and purchasing. Also considers how inter-mediaries (e.g. wholesalers, agents, and re-tailers) combine into alternative marketing channels to permit the firm to reach a variety of target markets. 126. Purchasing and Materials Management (4) Prerequisite: MGT 124. Purchasing and supply chain management planning, poli-cies, and procedures; purchasing organiza-tion; sources of supply, pricing; contract negotiation; value analysis; traffic manage-ment; quality assurance; inventory man-agement; public purchasing; and legal and ethical aspects of purchasing. 130. Retail Managing and Merchandising (4) Location, price, and promotion topics are enhanced with the buying and merchan-dising process, including buying planned stocks, style merchandising, and account-ing and controlling systems. 132. Promotion Practices and Principles (4) Prerequisite: MKTG 100 or 100S. The focus is on promotion as a communica-tions process and the integration of pro-motional elements into the total strategy of the firm. Students examine what makes promotions work, when and where to pro-mote, and how promotions utilize data from the Marketing Information System. 134. Entrepreneurial Marketing (4) Prerequisite: MKTG 100 or 100S. A prac-tical look at building a marketing plan for the person or firm interested in the develop-ment of a new product or service. A key element of the course is a project; students build a detailed plan to solve marketing-related problems a business faces, whether old or new. 136. Sales Force Management (4) Prerequisite: MKTG 100 or 100S. Selec-tion, retention, supervision, compensation, and termination of sales personnel are ap-proached from a perspective of a middle manager who needs to employ modern behavioral and supervision techniques to build a motivated and productive sales force. 140. Export and Global Marketing (3) Prerequisite: MKTG 100 or 100S; (B A 174 required for International Business Option only.) Examination and evalua-tion of business policies and practices of firms engaged in world trade; the market-ing area; organization, product, channels of distribution, marketing research, de-mand creation and other management problems. 144. Services Marketing (4) Prerequisite: MKTG 100 or 100S or per-mission of instructor. Service strategies in industries representing 75 percent of the national job market, including telecom-munications, healthcare, financial services, fine arts, professional services, distribu-tion, entertainment, and not-for-profit organizations. Emphasis is on the distinc-tive approach necessary for successful long-term marketing of services. (Formerly MKTG 189T) 153. E-Marketing (3) Prerequisite: MKTG 100 or 100S or MKTG 90. Use of the Internet as a source of marketing information and as a market-ing tool; Internet and database marketing; issues related to designing and promoting an e-business site and attracting customers. 188. Strategic Planning in Marketing (4) Prerequisites: MKTG 101, 103. Last semes-ter senior standing. Integration of market-ing with other functional areas of business. Focus is on strategic planning process and procedures leading to development of mar-keting plans, including financial analysis and budgeting. (Formerly MKTG 188A-B) 189T. Topics in Marketing (1-3; max total 6 if no topic repeated) Prerequisite: senior standing or permission of instructor. Topics in advertising, con-sumer behavior, distribution, industrial procurement, marketing research, retail-ing, wholesaling. 190. Independent Study (1-3; max total 6) See Academic Placement — Independent Study. Approved for RP grading. 195. Internship (3; max total 6) Prerequisite: permission of the internship coordinator. Requires 150 hours of work at a pre-qualified, academically-related work station (business, government or nonprofit agency). Reflective journal, final report, and work station evaluation. As a course substi-tution, prior departmental approval required. Only one internship may count toward op-tion requirements. CR/NC grading only. 200 Series Courses Graduate courses are listed under Business — Graduate Program. |
