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Co-op Program
The department participates in a cooperative education program (Valley Industry Partnership (VIP) for cooperative education)
which allows the student to gain industrial experience and financial benefits through projects with local companies.
Media, Comm and Journalism
Department of Media, Communications, and Journalism
Betsy A. Hays, Chair
McKee Fisk Building, Room 236
559.278.2087
FAX: 559.278.4995
www.fresnostate.edu/mcj/
Degrees and Programs Offered
BA in Mass Communication & Journalism - Advertising Option, B.A.
BA in Mass Communication & Journalism - Public Relations Option, B.A.
BA in Mass Communication & Journalism - Multimedia Production Option, B.A.
BA in Mass Communication and Journalism - Broadcast Journalism Option, B.A.
BA in Mass Communication and Journalism - Print Journalism Option, B.A.
MN in Media Arts, Minor
MN in Mass Communication & Journalism, Minor
Courses Offered
Contemplating a vibrant career in media, communications or journalism? Check out the MCJ Department. An exciting array
of options awaits students, including advertising, broadcast journalism, multimedia production, print journalism, and public
relations.
Graduates of the MCJ Department work for many of America’s leading print and digital news outlets, radio and television
stations, broadcast and film production companies, advertising agencies, public relations firms, corporations, government
agencies, and community-based organizations.
Advertising. Ready to grab the attention of your audience? The department’s advertising students regularly finish with top
honors in regional and national competitions sponsored by the American Advertising Federation. Graduates in advertising are
working for such agencies as J. Walter Thompson, Chiat/Day, Publicis and Hal Riney, and Foote, Cone, and Belding.
Broadcast journalism. Broadcast journalism students learn the importance of producing responsible news coverage while
maintaining strong ethical standards. Our program’s core focuses on teaching the principles of storytelling through video,
audio, and powerful writing. Our students learn through their experiences, which include producing multimedia content
for television, radio, and digital platforms in English and Spanish. Their award-winning weekly newscast, Fresno State
Focus, is a collaborative effort between students in the broadcast and multimedia options. Broadcast journalism graduates are
now reporters, producers, and anchors at local and national radio and television stations. They also work at network outlets
including ABC, NBC, CBS, CNN, ESPN, Telemundo, Univision, NPR, and PBS. Other alumni have embarked on careers at
technology and social media companies including Google, Amazon, Facebook, and Banjo.
Multimedia production. Have a story to tell? Multimedia production students are creative storytellers who communicate
through writing, photography, video, audio, and the web. Graduates in multimedia production are on all the staffs at local
television stations and multiple production companies. Some are working on network television shows such as Survivor.
Print journalism. The written word remains one of the most powerful forms of human communication, both in physical
publications and on the web. Print journalism graduates are working for leading news outlets, including The New York Times,
USA Today, The Los Angeles Times, The San Francisco Chronicle, The Fresno Bee, and other major publications. Alumni
have also embarked on literary careers and include award-winning non-fiction authors. The Collegian, Fresno State’s award-winning
student-run news organization, serves as a key laboratory classroom and allows students to get hands-on experience
covering local news.
Public relations. Want to use strategic communication to help an organization succeed? PR alumni from the MCJ Department
are working all over the globe — running their own firms and working for top agencies, corporations, government agencies,
www.fresnostate.edu California State University, Fresno 2018-2019 CATALOG | 174
Object Description
| Title | 2018-19 General Catalog |
| Creator | California State University, Fresno |
| Format | PDF Document |
| Date of publication | 2018 |
| Subjects | California State University, Fresno. Curricula. Catalogs |
| Object type | Document |
| Location | Fresno, California |
| Language | eng |
Description
| Title | Page 174 |
| Full Text Search | Co-op Program The department participates in a cooperative education program (Valley Industry Partnership (VIP) for cooperative education) which allows the student to gain industrial experience and financial benefits through projects with local companies. Media, Comm and Journalism Department of Media, Communications, and Journalism Betsy A. Hays, Chair McKee Fisk Building, Room 236 559.278.2087 FAX: 559.278.4995 www.fresnostate.edu/mcj/ Degrees and Programs Offered BA in Mass Communication & Journalism - Advertising Option, B.A. BA in Mass Communication & Journalism - Public Relations Option, B.A. BA in Mass Communication & Journalism - Multimedia Production Option, B.A. BA in Mass Communication and Journalism - Broadcast Journalism Option, B.A. BA in Mass Communication and Journalism - Print Journalism Option, B.A. MN in Media Arts, Minor MN in Mass Communication & Journalism, Minor Courses Offered Contemplating a vibrant career in media, communications or journalism? Check out the MCJ Department. An exciting array of options awaits students, including advertising, broadcast journalism, multimedia production, print journalism, and public relations. Graduates of the MCJ Department work for many of America’s leading print and digital news outlets, radio and television stations, broadcast and film production companies, advertising agencies, public relations firms, corporations, government agencies, and community-based organizations. Advertising. Ready to grab the attention of your audience? The department’s advertising students regularly finish with top honors in regional and national competitions sponsored by the American Advertising Federation. Graduates in advertising are working for such agencies as J. Walter Thompson, Chiat/Day, Publicis and Hal Riney, and Foote, Cone, and Belding. Broadcast journalism. Broadcast journalism students learn the importance of producing responsible news coverage while maintaining strong ethical standards. Our program’s core focuses on teaching the principles of storytelling through video, audio, and powerful writing. Our students learn through their experiences, which include producing multimedia content for television, radio, and digital platforms in English and Spanish. Their award-winning weekly newscast, Fresno State Focus, is a collaborative effort between students in the broadcast and multimedia options. Broadcast journalism graduates are now reporters, producers, and anchors at local and national radio and television stations. They also work at network outlets including ABC, NBC, CBS, CNN, ESPN, Telemundo, Univision, NPR, and PBS. Other alumni have embarked on careers at technology and social media companies including Google, Amazon, Facebook, and Banjo. Multimedia production. Have a story to tell? Multimedia production students are creative storytellers who communicate through writing, photography, video, audio, and the web. Graduates in multimedia production are on all the staffs at local television stations and multiple production companies. Some are working on network television shows such as Survivor. Print journalism. The written word remains one of the most powerful forms of human communication, both in physical publications and on the web. Print journalism graduates are working for leading news outlets, including The New York Times, USA Today, The Los Angeles Times, The San Francisco Chronicle, The Fresno Bee, and other major publications. Alumni have also embarked on literary careers and include award-winning non-fiction authors. The Collegian, Fresno State’s award-winning student-run news organization, serves as a key laboratory classroom and allows students to get hands-on experience covering local news. Public relations. Want to use strategic communication to help an organization succeed? PR alumni from the MCJ Department are working all over the globe — running their own firms and working for top agencies, corporations, government agencies, www.fresnostate.edu California State University, Fresno 2018-2019 CATALOG | 174 |
