Page 231 |
Previous | 231 of 545 | Next |
|
|
This page
All
|
or he Department of Management and Marketing offers four
I options (areas of emphasis) within the Bachelor of
Science in the Business Administration Degree Program.
These options are:
The Human Resource Management Option focuses upon the
people that work in organizations. Consideration is given to
personnel administration, labor relations and collective
bargaining, employee compensation, and government
legislation dealing with employees. The courses offered in
this area will be at interest to those who wish to specialize in
personnel work and to other students who wish to strengthen
their understanding of people in organizations.
The Logistics/Operations Management Option is designed to
furnish students with an integrated knowledge of transportation
and physical distribution management, purchasing and
materials management, and production and operations
management. This option provides a base of knowledge for
those individuals who seek a challenge for the future and wish
to become professionals in the field of Logistics/Operations
Management and prepares them for various exciting career
opportunities in a field which is rapidly expanding.
The Management Option provides students wifh an
opportunity to acquire skills and knowledge necessary for
managing groups and organizations. Emphasis is given to
deveiopment of skills in planning, organizing, leading and
controlling, as well as the conceptual and analytical abilities
which underlie the key managerial activities. Students may
take electives in human relations, social issues, corporate/
international issues, decision techniques and special
managemenf applications.
The Marketing Option provides an integrated set of courses
which allows the studenf to study fhe impact and challenges
of individuals and profit and non-profit organizations engaged
in performing functions that seek to satisfy human wants by
facilitating exchange relationships. The program is designed
to explore the primary areas of buyer behavior, market
segmentation, marketing research, channel management,
physicai distribution, pricing, and strategic marketing planning.
It also gives the student the choice of examining promotion,
sales and sales administration, marketing management,
retailing, and psychology of personal persuasion.
FaCUlty and Facilities
Jhe faCUlty of·the Department of Management and Marketing
is comprised of more than 30 individuals who have studied
and pursued business careers throughout the world. Well
over a dozen specializations within the field of Business
Administration are taught, researched, and shared with the
business community by these professors. Case studies,
experiential exercises, computer simulations, laboratory
research, business community projects, guest speakers, and
seminar discussions are just a few of the ways in which
instructors proVide the students with a real-world exposure to
business. The combination of faculty expertise, leaching skills,
research activities, and business experiences assures the
student of receiving the best education possible in
management and marketing.
BUSINESS
Management and Marketing
School of Business and Administrative Sciences
Department of Management and Marketing
Gerald L Jones, Chair
Peters Business Building
(209) 294-2851
B.S. In Business Administration
Options in:
Human Resource Management
Logistics/Operations Management
Management
Marketing
231
Object Description
| Title | 1989-90 General Catalog |
| Creator | California State University, Fresno |
| Format | PDF Document |
| Date of publication | 1989-05 |
| Subjects | California State University, Fresno. Curricula. Catalogs |
| Object type | Document |
| Location | Fresno, California |
| Language | eng |
Description
| Title | Page 231 |
| Full Text Search | or he Department of Management and Marketing offers four I options (areas of emphasis) within the Bachelor of Science in the Business Administration Degree Program. These options are: The Human Resource Management Option focuses upon the people that work in organizations. Consideration is given to personnel administration, labor relations and collective bargaining, employee compensation, and government legislation dealing with employees. The courses offered in this area will be at interest to those who wish to specialize in personnel work and to other students who wish to strengthen their understanding of people in organizations. The Logistics/Operations Management Option is designed to furnish students with an integrated knowledge of transportation and physical distribution management, purchasing and materials management, and production and operations management. This option provides a base of knowledge for those individuals who seek a challenge for the future and wish to become professionals in the field of Logistics/Operations Management and prepares them for various exciting career opportunities in a field which is rapidly expanding. The Management Option provides students wifh an opportunity to acquire skills and knowledge necessary for managing groups and organizations. Emphasis is given to deveiopment of skills in planning, organizing, leading and controlling, as well as the conceptual and analytical abilities which underlie the key managerial activities. Students may take electives in human relations, social issues, corporate/ international issues, decision techniques and special managemenf applications. The Marketing Option provides an integrated set of courses which allows the studenf to study fhe impact and challenges of individuals and profit and non-profit organizations engaged in performing functions that seek to satisfy human wants by facilitating exchange relationships. The program is designed to explore the primary areas of buyer behavior, market segmentation, marketing research, channel management, physicai distribution, pricing, and strategic marketing planning. It also gives the student the choice of examining promotion, sales and sales administration, marketing management, retailing, and psychology of personal persuasion. FaCUlty and Facilities Jhe faCUlty of·the Department of Management and Marketing is comprised of more than 30 individuals who have studied and pursued business careers throughout the world. Well over a dozen specializations within the field of Business Administration are taught, researched, and shared with the business community by these professors. Case studies, experiential exercises, computer simulations, laboratory research, business community projects, guest speakers, and seminar discussions are just a few of the ways in which instructors proVide the students with a real-world exposure to business. The combination of faculty expertise, leaching skills, research activities, and business experiences assures the student of receiving the best education possible in management and marketing. BUSINESS Management and Marketing School of Business and Administrative Sciences Department of Management and Marketing Gerald L Jones, Chair Peters Business Building (209) 294-2851 B.S. In Business Administration Options in: Human Resource Management Logistics/Operations Management Management Marketing 231 |
